Did you know?
Even if Russia and China are not your primary markets, it pays to start early in these countries. There are more regulations, which means that the process can take longer.
Alstom
Following the purchase of Areva T&D by Alstom, a rebranding process was implemented across six continents. With just eight weeks of preparation time, the Areva sites were de-branded in a single weekend and initial Alstom signage installed. In phase two, the 146 sites in 55 countries were completely rebranded. This major initiative included everything from the exterior of buildings, car parks and entrance areas, to receptions, visitor areas, offices and meeting facilities.
"The quality of their work is excellent. The project team members are very reactive and always available. Plus, they have one of the highest levels of customer service I’ve come across." — Elaine West,Senior Manager Internet and Brand, Alstom Corporate Communications
Multi-site re-brand
Alstom, a global leader in power generation, purchased Areva T&D’s electricity transmission business in 2010, creating a new division called Alstom Grid. This acquisition required a major rebranding across six continents. With only a short time available, and a large geographical area to deal with, the rebranding process had to be managed very efficiently. It also needed to pay attention to Areva employee concerns and ensure that the Alstom brand was profiled consistently with regard to design, product quality and installation.
Phased process
The solution was to split the process into two phases. First, ‘de-brand’ Areva, placing Alstom logos in all key buildings. Then provide a complete signage solution with the Alstom identity across all sites. With just eight weeks of preparation time, the Areva sites were de-branded in a single weekend and initial Alstom signage installed. In phase two, the 146 sites in 45 countries were completely rebranded. This major initiative included everything from the exterior of buildings, car parks and entrance areas, to receptions, visitor areas, offices and meeting facilities.
Flexible ‘sign family
Working at this scale was made possible through project management expertise. The application of knowledge gained from detailed site surveys informed the creation of an Alstom ‘sign family’. This comprised everything from building signs and roof signs, to external monoliths, wayfinding signage and posters – made for problem-free installation across sites with diverse needs.